2020 was the year of everything virtual. From events to school to meetings…as a society we became pretty accustomed to attending and hosting things virtually.
For small business owners who hosted in person events, it was quite the shift. Not only did they have to completely shift the way they were used to doing things, some business owners had to completely adjust their business models.
While for some, hosting virtual events was quite the whirlwind, for others it served as an opportunity to expand their businesses and offer events to people who usually wouldn’t be able to attend due to location restrictions.
So, while 2020 is over and more in-person events are returning, virtual events aren’t going anywhere anytime soon. If you’re curious how you can successfully host and run a virtual event, read on for our tips.
- Determine your platform – There are many different platforms where you can host your event – many of them offer various features. Do your research to determine what platform works best for the type of event you’ll be hosting. For seamless scheduling, check out Slottable!
- Choose the right time for your event – Take into consideration where your audience is located. Make sure you choose a time that is accommodating to as may people as possible.
- Create your agenda – One of the challenges of running a virtual event is that there isn’t the same “energy” that an in-person event may have. Because of this, it’s important to make sure that you’re capitalizing on any potential opportunities for keeping an engaged audience. This can be done via “networking breaks”, multiple speakers – keep the presentations on the shorter side, or interactions with your audience.
- Promote your event – The beauty of virtual events is that they’re not location specific. This means that you can use any and all means for promoting your event! Find out where the majority of your attendees are, and use that knowledge to promote. This can be via organic or paid social channels, word of mouth, email lists, etc.
- Prepare for troubleshooting – Make sure you have moderators on hand to answer any questions or help with anything that may go awry. Think about having back ups on hand in case technical difficulties arise (back up mics, platforms, batteries, chargers, computers, etc.).
Last but not least – capitalize on virtual event opportunities! We live in a world where technology allows us to share our events, workshops, and classes with people everywhere. Use this to your advantage…and have fun!